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From Local
Crafts
to Global
Clicks
Made in Wexford
Digital Growth for Local Producers

Help more people discover your Business online.

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Services

UX Expertise Designed to Improve Your Product

I help businesses improve their digital products through UX audits, strategic recommendations, and thoughtful redesigns. By identifying usability issues and opportunities for improvement, I turn complex user journeys into clear, intuitive experiences that support both your users and your business goals.

Starter

The UMLINA Growth Audit

Find out exactly what's costing you visitors and customers — and what to fix first.
Founder's Rate
What is a Founder's Rate?
I'm offering a special rate to my first 10 clients while I refine UMLINA. In return, I'll ask for your honest feedback and, if you're happy with the results, a testimonial to help me grow.
€ 197
€ 147
one-off
What you get
Full audit across 6 growth-critical areas
Clear, prioritised list of what to fix first
Written in plain English, no jargon
Know exactly where you're losing customers
Delivered within 5 working days

Design Direction - 175€

A visual concept for your homepage, based on your audit findings — see what "fixed" could look like, with the reasoning behind each choice. A starting point, not a finished build. Find out more here ->
Most Popular

The UMLINA Growth Audit + Walkthrough

Everything in the audit, plus a personal walkthrough so nothing gets lost in translation.
Founder's Rate
What is a Founder's Rate?
I'm offering a special rate to my first 10 clients while I refine UMLINA. In return, I'll ask for your honest feedback and, if you're happy with the results, a testimonial to help me grow.
€ 297
€ 247
one-off
What you get
Everything in Growth Audit
30-minute call to walk through it together
Ask questions, get straight answers
Written summary to keep afterward
Leave knowing exactly what to do next
Delivered within 5 working days

Design Direction - 175€

A visual concept for your homepage, based on your audit findings — see what "fixed" could look like, with the reasoning behind each choice. A starting point, not a finished build. Find out more here ->
Done for you

The Growth Audit + Fixes

I review your website, tell you what needs to change — then I make the changes for you.
from
€ 497
based on scope
What you get
Everything in the Audit + Walkthrough
I make the fixes for you, no extra hassle
Works with Wix, Squarespace, Webflow & similar
Fixed price agreed upfront, no surprises
Your site improved, without lifting a finger
Time line agreed at scoping

Design Direction

Design Direction included as standard — a visual concept for your homepage, with the reasoning behind it. Find out more here ->
No jargon, no fluff, no confusion
Everything I deliver is written in plain English. If you read your treatment plan and don't understand something, just ask — I'm a real person and I'll explain it.  
How It works

You don't need to know anything about UX to work with me. Here's exactly what happens from the moment you get in touch.

1
Tell me about your business
Fill in a short form — your goals, your customers, and what you feel isn't working. Takes about 5 minutes.
2
I review your website
I go through your site from your customer's point of view — looking at what's clear, what's confusing, and what's costing you.
3
Get your Growth Audit
A plain-English document telling you exactly what to fix, in what order, and why. No jargon, no waffle.
4
You decide what's next
Fix it yourself, chat it through with me, or let me handle the changes for you. Your choice.
Whats Included on each level
The six pillars

Every audit looks at the same six areas, in the same order. Each one focuses on a different part of your website and helps answer the questions potential customers are asking as they decide whether to trust your business.

1
Technical Foundations
How fast your site loads and how well it works on mobile. If it's slow or clunky, people leave before they even see what you offer.
2
SEO
Whether Google can find you and knows what you do. If it can't, you're invisible to anyone who doesn't already know your name.
3
GEO/ AI Visibility
Whether tools like ChatGPT can find and correctly describe your business. More customers are starting there before they ever open Google.
4
UX Conversions
Whether a visitor can actually do the thing you want — book, buy, enquire — without getting confused or giving up halfway.
5
Trust
Whether your site looks legitimate to someone who's never heard of you. Small things — reviews, contact details, a clear "about" — decide this fast.
6
Accessibility
Whether everyone can use your site, including people using screen readers or navigating without a mouse. Often the easiest thing to fix, and the most overlooked.
Did you know?
Grant Support for UX & Digital Projects

Many Irish businesses can get support for digital improvement projects through government-backed programmes. Organisations like Enterprise Ireland and your Local Enterprise Office (LEO) offer grants and supports that may help with things like website improvements, customer experience, digital strategy, and service design. If you're investing in your website, app, or service design, it’s worth checking what support is available — you might not have to fund it alone.

Just a friendly heads-up: I'm simply sharing these opportunities in case they're helpful. I'm not affiliated with the organisations listed and can't apply on your behalf, so be sure to check the details directly with them.

Ready to understand what’s holding your website back?

Get a clear picture of what’s working, what isn’t, and what to fix next.

Book Your Audit
About
Hi, I'm Marie-Claire...
Image of Marie-Claire in a pink coat looking at the distance

...a UX designer based in Wexford. I built UMLINA because I kept seeing the same gap: small business owners who are excellent at what they do, but stuck trying to keep up with a digital world that changes faster than anyone running a business has time for.

Website standards shift constantly — what search engines want, what AI tools now read, what customers expect from a two-second first impression. Most SMEs can't justify a full-time hire to keep up with that, and most existing audits are priced or written for people who already have one. UMLINA exists to close that gap: clear, affordable guidance that doesn't assume you have a marketing team behind you.

Every audit runs through the same six-pillar framework, the same one used across the site, covering everything from technical performance to how AI tools see your business. This service is built for small business owners who know their website could be doing more for them, but don't have the time, budget, or background to figure out where to start.