UX Expertise Designed to Improve Your Product
I help businesses improve their digital products through UX audits, strategic recommendations, and thoughtful redesigns. By identifying usability issues and opportunities for improvement, I turn complex user journeys into clear, intuitive experiences that support both your users and your business goals.
The UMLINA Growth Audit
Design Direction - 175€
The UMLINA Growth Audit + Walkthrough
Design Direction - 175€
The Growth Audit + Fixes
Design Direction
You don't need to know anything about UX to work with me. Here's exactly what happens from the moment you get in touch.
Every audit looks at the same six areas, in the same order. Each one focuses on a different part of your website and helps answer the questions potential customers are asking as they decide whether to trust your business.
Many Irish businesses can get support for digital improvement projects through government-backed programmes. Organisations like Enterprise Ireland and your Local Enterprise Office (LEO) offer grants and supports that may help with things like website improvements, customer experience, digital strategy, and service design. If you're investing in your website, app, or service design, it’s worth checking what support is available — you might not have to fund it alone.
Ready to understand what’s holding your website back?
Get a clear picture of what’s working, what isn’t, and what to fix next.
Book Your Audit
...a UX designer based in Wexford. I built UMLINA because I kept seeing the same gap: small business owners who are excellent at what they do, but stuck trying to keep up with a digital world that changes faster than anyone running a business has time for.
Website standards shift constantly — what search engines want, what AI tools now read, what customers expect from a two-second first impression. Most SMEs can't justify a full-time hire to keep up with that, and most existing audits are priced or written for people who already have one. UMLINA exists to close that gap: clear, affordable guidance that doesn't assume you have a marketing team behind you.
Every audit runs through the same six-pillar framework, the same one used across the site, covering everything from technical performance to how AI tools see your business. This service is built for small business owners who know their website could be doing more for them, but don't have the time, budget, or background to figure out where to start.